For increased performance as well as reliability, Halliburton made announcement about the release of GeoTech HE. It is a robust drill bit comprises of new features and material. With the advancement of technology, there is significant advancement in drilling equipment and practices. This makes the operators enhance the energy and drilling speed which reduces the costs. This leads to drill bits ing higher forces that challenge traditional design theory and materials and eventually enhances the risk of damage to the bit body material and API connection. In such kind of challenging condition, the HE (high energy) bits have been constructed to perform. There are exclusive design geometries in both the matrix and steel platforms and focused on high energy systems. The new matrix body comprises of mixture of materials whereas new steel body is machined from an advanced alloy material. They enhance strength and durability under high torsional and axial loads. Every single bit starts with Halliburton’s Design at the Customer Interface Process (DATCI. It has worldwide network of technical experts who interacts with customers to optimize of bit design for a specific application. This process increases the development and eradicates the costly trial and error approach. GeoTech HE drill bits effectively enhance the drilling speed and minimize number of days to drill a lateral by 14%. With this new technology there will be considerable increment in reliability by minimizing the high energy bit damage that leads to zero failure rates to date. .